About Ian Nuttall

I make websites, software and apps with AI, and get people using them with SEO (and now AEO). I’ve been building stuff on the internet for over 20 years.

These days that’s a bunch of small tools, apps and websites, built with whatever the latest AI agents and models are. Some make money, some don’t.

I like things that are stupidly simple to use: minimal design, good UX, and only the features that actually matter. My marketing is just as minimal. I use programmatic SEO to put my stuff in front of people in Google and AI search right when they’re looking.

Right now I’m building SEO Skill and Index My Site, which is my rebuild of URL Monitor.

Before this I was founder of Practical Programmatic, the largest programmatic SEO course on the web, with over 1,000 students. I grew it by acquiring pSEO OS for $20,000 and programmaticseocourse.com. In July 2025, after almost 3 years and more than $200k in revenue, I sold it to Joshua Hardwick, the former head of content at Ahrefs.

Before Practical Programmatic, I was the solo founder of URL Monitor, an SEO product to get more pages indexed in Google. URL Monitor was acquired for $250,000 and has now been rebranded as Cromojo.

Alongside URL Monitor, in late 2023, I founded Keyword Metrics. It found the keywords a site already ranked for in Google Search Console and emailed a weekly report of what to change: the manual version of what SEO Skill does now. It passed $2,000 MRR and was acquired.

Before URL Monitor, I ran a very large portfolio of programmatic SEO content sites. The biggest of which I acquired for $2,000 and exited for $500,000 two years later.

Before the portfolio, I was co-founder of Clever Bytes, an education startup where I handled the tech behind Kids Konnect, A-Level Biology, Teach Computer Science and other portfolio products. Clever Bytes was acquired in two 7-figure exits in 2021.