I’m a generalist with a love for learning about and using new technology. For 30+ years I’ve been building software and in the last 20+ years have started and sold many internet companies.
I still don’t know what my life’s work is or if it even exists. I just build tools that I need, explore my curiosity, share what I learn and try to have fun and enjoy the process.
I write about SEO, business, and how to ship products with AI that have craft, quality, minimalism and simplicity at their core.
Tools
Internal links tool
Crawl your site, find weak pages, and get contextual link suggestions with anchors and placement.
Quick wins
Find the pages that are close to more clicks, and what to change on each.
Title and CTR fixes
Find the pages on page one that get too few clicks for their position, and a new title for each that keeps its main searches.
Content decay
Find the pages that lost clicks, allowing for seasons, with the likely cause and what to do about each.
Content gaps
Find the searches your competitors rank for and your site does not, and the page or section to add for each.
AI answer check
See which of your pages answer the questions people search for, in a way AI search can quote.
Cannibalisation
Find the searches your pages take turns ranking for, and whether to merge them, make each one distinct, or leave them.
Sitemap health
Check every URL in your sitemaps and get the exact fix for each problem.
pSEO ideas
Find page patterns people search for, see who ranks now, and get a plan to build and earn from each.
Translation opportunities
See which of your pages would win searches in other languages, and which one to translate first.
Posts
Delegate computer use from Amp to Codex via Herdr
One-shot a Prince of Persia level with Opus 5.5
How to stop Google indexing your trycloudflare tunnel URLs
Analyze your X posts with an AI agent
Google's contentEffort score rewards enriched data
Basic SEO brings 50 visits a day in week one