Content gaps
Find the searches your competitors rank for and your site does not, and the page or section to add for each.
Content gaps finds the sites that compete with yours in Google, then lists the searches they rank in the top 10 for and your site does not. Each item says what to add: a section on a page you have, or a new page, with the evidence to check first: which competitor pages rank and where, the monthly searches and how hard the search is to rank for.
It costs 1 credit ($1) a run. Sign in, connect Search Console (read-only), pick a site and run it.
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Connect Search Console to run Content gaps on your sites. Access is read-only.
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1 credit a run. It compares your site with its top 6 competitors in Google.
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1 credit a run. It compares your site with its top 6 competitors in Google.
Free for this site.
This run costs .
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What you get
- The searches 2 or more of your competitors rank on page one for, and your site does not, biggest opportunity first.
- For each: its other wordings, its monthly searches and difficulty, and each competitor’s page and position.
- Where it goes: a section on the page of yours that already covers the topic, or a new page when no page does and the search is big enough.
- “Weak” searches: your site ranks on page 3 or lower where 2 competitors are on page one.
- CSV and JSON downloads, and “Copy for agent” to hand the list to an AI agent.
How it works
- Your competitors come from Google’s top 10 for your own main searches: the sites that show up in 3 or more of them. Platforms that rank for everything (Reddit, YouTube, X, Wikipedia and more) never count.
- Their searches come from DataForSEO Labs, for Google in the US in English. A competitor’s list is kept for 30 days and shared, so it is never paid for twice in a month.
- A search your site already gets impressions for is not a gap: Quick wins shows how to make it rank higher. A search only one competitor ranks for, a search for a competitor by name, or one on another topic is left out.
- A search goes on a page you have when that page exists for it, shares Google’s results with it, or covers its words in its headings. A new page needs 100 or more searches a month and a realistic difficulty. Anything smaller or harder is shown as information, not a task.