How Photo AI builds category landing pages for search

One of the best ways to scale a digital product is STILL with programmatic SEO.

Pieter Levels took Photo AI to 46K+ traffic a month.

Here's how he did it: ⤵

Might as well address the elephant in the room.

When you have 400K+ followers on 𝕏 and you launch a product, it gets more attention.

Attention gets links and, despite Google claiming otherwise, links DO MATTER.

But you can still do this without being a celebrity...

Photo AI, like a lot of software products, has a bunch of categories.

If you think like a user, this is where the money is!

These are LANDING PAGES. Not just categories to filter/search.

Treat each of them like the user is visiting for the first time.

Let's look at one ⤵

Did you know that "ai lingerie" gets up to 1,000 searches a month?

Levels probably does.

His boudoir photos page ranks 6th, and it's a masterclass in pSEO.

P.S. @levelsio I would definitely test adding "lingerie" to the title tag ;)

Let's break down the landing page...

Here's the link to check it out:

https://photoai.com/boudoir

This looks nothing like a "normal" programmatic SEO page, right? That's why it works.

Using programmatic SEO as a landing page generator is the ONE WEIRD TRICK (sorry) that most aren't using.

Here's why it works:

It's HIGHLY targeted to the category and optimised for conversions.

This isn't your run of the mill pSEO → ads/affiliate page.

it has a solid and simple CTA, trust signals, and lots of example images.

It's clear this isn't a blog and isn't built JUST for Google.

Right now, this page does well in search because:

1. The site has a lot of good links
2. The niche is very new
3. It's v specific to the category

I think it could be improved slightly by adding sections for different types of shoots.

I noticed "Naughty Halloween" as an option:

After the huge gallery of example images, I think a section on "different types of boudoir shoots" would work well.

- Halloween
- Easter
- Valentine's Day
- etc

Increases the topical relevance and makes this page more unique compared to other landers.

What else?

If possible I'd also add reviews from customers who SPECIFICALLY have used the boudoir shoot.

This gets more content on the page relevant to boudoir shoots, and is also great social proof.

Other than that, these landing pages are top notch!

And he has lots of them:

I assume all of these are using the same template at scale.

So - once you build a rock solid, high converting landing page - you can roll it out to any number of specific categories by pulling in data and content from your app.

P.S. @dannypostma does this too ;)