---
title: "Build a search resource from sports team colours | Ian Nuttall"
description: "Sports team colors SEO niche"
canonical: "https://ian.is/post/sports-color-data"
language: "en"
---

# Build a search resource from sports team colours

Mar 2023 / 30,426 views / [via X](https://x.com/iannuttall/status/1641477769975726081)

Niche idea - Sports team colors 🏈

Over 8,000 keywords with a total volume of 14k (but the reality is much, much higher).

This would be perfect for a programmatic SEO play or to integrate with an existing sports blog.

More details in this (short) thread...

![Image from the original X post](https://ian.is/media/tweets/1641477769975726081/1641477769975726081/df026fe8b01207465f9b1b881ebe5c5e06cae919d26d2049cd6fcd56919a776c.jpg)

To do this well, you need to collect some data. You can do this with code, or by hiring a VA.

\- Pick one sport to start
\- Research the brand colors in as much detail as possible
\- Hex, Pantone, RGB, CMYK
\- Include historical data if the branding changed
\- Quote your data source

Make it super easy for visitors to get the color codes they are looking for. They might be doing their own merch, a fan site, painting a room, so make it copy + paste.

![Image from the original X post](https://ian.is/media/tweets/1641477769975726081/1641477769975726081/c11cabfbfa879a29d7053c65958fe402db3f6774382f0f43e02cc0ba3f3193ed.jpg)

You can monetize with ads, but that's phase one. Offer direct links to buy paint in the specific colors.

![Image from the original X post](https://ian.is/media/tweets/1641477769975726081/1641477769975726081/2532dc3e4ee70f46e8c7cde7a748a622dcfcfcd027888987f98b6405a3c69807.jpg)

Hit that long-tail SEO content by covering all of the historical data available. People like to research what colors the Dolphins used to wear back in the late 90s and early 2000s.

![Image from the original X post](https://ian.is/media/tweets/1641477769975726081/1641477769975726081/6be76319fce8d94e55927a85d94856b42a98fae8b210cb78cea5304acd5eb6dd.jpg)

Here are two sites with DR44 and DR13 that are both crushing it in this very specific niche.

It might not be your long-term passion project, but it might give you some ideas or make a nice topical segment for your existing blog.

![Image from the original X post](https://ian.is/media/tweets/1641477769975726081/1641477769975726081/298b8460ae3cbbcf5d7ea478f0e8d5c5a3d781323b1c2f1afb85b41fa101c325.jpg)

![Image from the original X post](https://ian.is/media/tweets/1641477769975726081/1641477769975726081/0a09f760ec4287db38efeaf7bff17774f360bac8af78749ac82c8590170b896e.jpg)

Worth mentioning, I found the DR44 site in [http://NicheSiteMetrics.com](http://nichesitemetrics.com/) ;)

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