---
title: "Clean and enrich data before publishing SEO pages | Ian Nuttall"
description: "Meticulous programmatic SEO approach"
canonical: "https://ian.is/post/seo-data-quality"
language: "en"
---

# Clean and enrich data before publishing SEO pages

Sep 2026 / 9,476 views / [via X](https://x.com/iannuttall/status/2097731259128770725)

One of the biggest differences between how I do programmatic SEO and the examples I see is attention to detail.

I spend days extracting, cleaning, and enriching data sources and figuring out how to display it.

I can't abide stuff like text being formatted as Llc instead of LLC and every piece of data has to be shown in the most user-focused way possible.

AI does all of the work but I am very meticulous in content, design, data, and structure.

My focus is alway "how can I make this page as valuable, intuitive and easy to use as possible". I use keyword research to help inform the content but I don't build pages with Google or AI search in mind - it's always about the people who are using it.

(Especially important since many of my users are not young or technical at all!)

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